Welcome to Ubud

Ubud is officially still a village, but in reality it has gone far beyond being just that. Condé Nast might have gone overboard in terms of scale when they declared Ubud the “Best City in Asia”, yet this village/town really can boast of plenty things to do for those seeking verdant fields, wellbeing, different life styles, and perhaps even enlightenment. In short: Nature, Nurture, Art and Culture.

No place is perfect, but whether a place is right for you can’t be determined on the basis of a one hour visit, especially a place like Ubud which has so many layers and goings-on. If you want to find out for yourself, explore Ubud and its surrounds and make the best of your time here, then this site is where you want to start. Welcome to Ubud Now & Then!

Getting Around

Ubud is easy to navigate, with only three main streets (Jalan Raya, Jalan Hanoman and Jalan Monkey Forest), and there are plenty of drivers waiting around to take you wherever you’d like to go, either by car or motorbike. You can walk through the whole village in a day and will soon start to recognise faces on the street – and of course they’ll start to recognise you!


The people of Ubud are charming and graceful with an inimitable sense of hospitality. Practitioners of Balinese Hinduism, they still structure their lives according to traditional customs. Their spiritual devotion is in evidence all around, in the art and architecture, statues and carvings and daily offerings, nightly dance performances, and frequent temple ceremonies.


Many traditional arts and crafts are still practiced in Ubud and the surrounding villages, the skills having been passed down from generation to generation. Ubud specialises above all in painting and dance.


Peppered with art galleries and day spas, hosting a range of excellent eateries both local and international, with accommodation to suit any budget, rice-paddy walks just minutes away, and a huge choice of yoga, meditation, and other holistic practices to restore your body and spirit, a visit to Ubud is a must.

Your Stay

Do try to spend at least a week in Ubud. At first you may feel confronted by the large number of tourist-oriented shops and cafes, but there’s a lot more going on here than what you see in the main streets. In order to discover the true magic of Ubud, you need to slow down and take a little time. You’ll find many useful tips by clicking on the thumbnails below.